samuel luna


Samuel Luna


Sam Luna is a seasoned Director with over 20 years of experience in marketing, product development, and IT consulting. He currently serves as a Director at BKV Energy, where he oversees several key functions, including brand and go-to-market strategy, customer experience, marketing execution, pricing and margin management, financial reporting, offer and product innovation, market share, customer count, and campaign design.

Before joining BKV Energy, Sam held various marketing and product roles with a leading retail electricity provider, where he drove acquisition and retention initiatives and improved customer experience. He also served as a consultant with Capgemini, where he led numerous IT projects for multiple e-commerce and brick-and-mortar retailers.


Sam received his Bachelor of Business Administration in Management Information Systems from the University of Houston and went on to earn a Global Energy MBA from the same institution. He is passionate about energy and technology and is always looking for innovative solutions to complex business challenges.

In his free time, Sam enjoys spending time with his wife and two daughters. He is an avid triathlete and can often be found running, riding, or swimming at a local triathlon event.