Are you a Texan looking to choose the best electricity provider for your home? We understand the importance of making an informed decision when it comes to your energy needs. In this article, we'll compare two popular energy providers in Texas: Direct Energy and Ironhorse Power Services. However, before we delve into the details, let's introduce you to BKV Energy (or BKVE for short), your honest and transparent alternative.
BKV Energy is all about energy made fair. In every aspect, we strive to bring honesty and simplicity to the communities and the people we serve. At BKV Energy, customers don't have to pick between cleaner or more affordable. They have the power to choose both. We give customers the knowledge to make informed decisions about their energy bill AND their energy company.
Now, let's compare Direct Energy and Ironhorse Power Services in various aspects:
BKV Energy's mission, as you've just read, is centered around bringing fairness, honesty, and simplicity back to energy for Texans. We believe in giving you the power to choose without gimmicks.
BKV Energy, while newer to the scene, serves all of Texas with a commitment to transparent pricing and clear terms. Learn more >
In contrast, BKV Energy offers simple, no-gimmick plans, including Simple Fixed Rate, Solar Buyback, and 100% Renewable Energy plans.
Pricing in your actual area may differ, but for comparison sake we look at pricing in the Houston area:
In contrast, BKV Energy offers the Bluebonnet 12 plan, a simple (no gimmicks) plan priced at 14.3¢ cents per kWh based on an average of 2,000 kWh usage per month.
In conclusion, while Direct Energy and Ironhorse Power Services are popular choices for electricity providers in Texas; they often use gimmick-laden plans that can end up costing you more in the long run. In contrast, BKV Energy strives to bring honesty and simplicity to the communities and people it serves, offering transparent pricing, clear terms, and no hidden fees or surprise charges. Make the right choice for your energy needs and choose BKV Energy for a fair and honest energy experience.
As of 12/21/24, we’ve collected the full list of 21 currently available Direct Energy plans and Ironhorse Power Services plans and listed their rates, terms, and the type of gimmick or standard plan each falls into. These plans are based on an average monthly usage of 2,000 kWh, or what you might use for a typical residential home.
BKV’s lowest rate plan is 14.3¢ per kWh for the Bluebonnet 12 plan - a 100% Renewable no-gimmicks plan.
Compare that to the lowest rate plan from Direct Energy which is currently the base fee plan at 14.4¢ per kWh for a term of 12 months. This plan falls into the following categories: Base Fee (gimmick), Bill Credits (gimmick). And also check that against Ironhorse Power Services lowest rate plan, the base fee plan at 14.4¢ per kWh - a Base Fee (gimmick), Bill Credits (gimmick) type of plan. Gimmick plans may lead to prices not being what you expect in the long run.
The average rate among all Direct Energy plans is currently 20.6¢ per kWh, including all term lengths available. The average rate among all Ironhorse Power Services plans is currently 14.4¢ per kWh, including all term lengths available.
Check out the tables below to compare Direct Energy vs Ironhorse Power Services plans and rates for different standard electric contract terms:
| Providers | Plans | Plan Term | Plan Type(s) | Est. Price Per kWh |
|---|---|---|---|---|
BKV Energy |
Bluebonnet 12 (EFL) | 12 Months | Simple Fixed Rate | 14.3¢/kWh |
BKV Energy |
Bluebonnet Green 12 (EFL) | 12 Months | Full Renewable , Simple Fixed Rate | 14.5¢/kWh |
| Direct Energy | Live Brighter Lite 12 (EFL) | 12 Months | Bullseye (Gimmick Plan) | 15.6¢/kWh |
| Direct Energy | Live Brighter 12 Auto Pay (EFL) | 12 Months | Base Fee (Gimmick Plan) | 15.8¢/kWh |
| Direct Energy | Direct Solar Unlimited 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) , Bill Credit (Gimmick Plan) | 16.3¢/kWh |
| Ironhorse Power Services | IronHorse Direct 12 FBE (EFL) | 12 Months | Simple Fixed Rate | 20.1¢/kWh |
| Direct Energy | Live Brighter 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) | 21.3¢/kWh |
| Direct Energy | Twelve Hour Power 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) | 21.5¢/kWh |
| Providers | Plans | Plan Term | Plan Type(s) | Est. Price Per kWh |
|---|---|---|---|---|
BKV Energy |
Bluebonnet 24 (EFL) | 24 Months | Simple Fixed Rate | 14.4¢/kWh |
BKV Energy |
Bluebonnet Green 24 (EFL) | 24 Months | Full Renewable , Simple Fixed Rate | 14.7¢/kWh |
| Direct Energy | Live Brighter 1K+ 24 (EFL) | 24 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 15.3¢/kWh |
| Direct Energy | Live Brighter Lite 24 (EFL) | 24 Months | Bullseye (Gimmick Plan) | 15.5¢/kWh |
| Direct Energy | Direct Solar Unlimited 24 (EFL) | 24 Months | Base Fee (Gimmick Plan) , Bill Credit (Gimmick Plan) | 15.8¢/kWh |
| Direct Energy | Live Brighter 24 Auto Pay (EFL) | 24 Months | Base Fee (Gimmick Plan) | 16.2¢/kWh |
| Direct Energy | Free Power Weekends 24 Auto Pay (EFL) | 24 Months | Base Fee (Gimmick Plan) , Free Weekends (Gimmick Plan) | 16.8¢/kWh |
| Direct Energy | Autopay Texas 24 (EFL) | 24 Months | Simple Fixed Rate | 17.6¢/kWh |
| Providers | Plans | Plan Term | Plan Type(s) | Est. Price Per kWh |
|---|---|---|---|---|
BKV Energy |
Bluebonnet 36 (EFL) | 36 Months | Simple Fixed Rate | 14.4¢/kWh |
BKV Energy |
Bluebonnet Green 36 (EFL) | 36 Months | Full Renewable , Simple Fixed Rate | 14.7¢/kWh |
*Rates and plans may vary, make sure to check the Direct Energy and Ironhorse Power Services websites for the latest information
Many providers offer plans that seem cheap when you enroll, but end up costing a lot more later on.
If you don’t consider changes in your home’s seasonal usage, you could end up paying more…much more.
A simple fixed rate plan is most often the safest bet. We can help you choose the right one!
Before you select an electricity plan, it’s important to understand more about how the different types of plans offered by providers like Direct and Ironhorse Power work. First, you need to know how to identify a Gimmicky Plan.
Standard electricity plans are those you can trust to offer just what they say, without tricks that mislead you about the ultimate price you’ll pay on your electrical bill. However, many providers use “Gimmicky” plans to grab your attention. The prices seem very cheap at first glance, but when you dive a bit deeper you may end up paying much more than you’d expect!
Examples of standard plans include Simple Fixed Rate, Variable Rate, Solar Buyback, and 100% Renewable Energy plans - but only if they don’t come with certain gimmicks attached. Gimmicky plans typically include “Bullseye” Plans, plans with a Base Fee, EV Charging plans, plans that offer Bill Credits, and Free Nights or Free Weekends.
Let’s see how Ironhorse Power Services and Direct Energy plans stack up, and what types each company offers currently…
| Provider / Type of Plan | DIRECT | IRONHORSE POWER | BKVE |
|---|---|---|---|
| Simple Fixed Rate
A Simple Fixed Rate plan is a fixed rate plan that has no other gimmicks associated with it (see Gimmick Plans below). |
17 Plans:
Direct offers 17 Fixed Rate plans, but none of them are “simple” as they have either a base fee, bullseye, or bill credit gimmick attached.
|
2 Plans:
Ironhorse Power offers 2 Simple Fixed Rate plans with no gimmicks:
|
7 Plans:
BKV Energy offers 7 Simple Fixed Rate plans with no gimmicks: |
|
Solar Buyback
When the electricity company credits you for the excess energy your solar panels generate. |
Direct does not currently offer Solar Buyback plans. | Ironhorse Power does not currently offer Solar Buyback plans. |
BKV Energy may be offering Solar Buyback plans in the future - if it’s best for our customers! Check Out BKVE Plans |
|
Variable Rate
The price you pay per kilowatt-hour for electricity may be determined by the market or other factors considered by the retail energy supplier. Since the market cost of electricity changes frequently, your rates could too. |
Direct does not currently offer Variable Rate plans. | Ironhorse Power does not currently offer Variable Rate plans. |
BKV Energy doesn’t offer Variable Rate plans because changing market conditions can lead to extremely volatile energy bills. To help you save, we only offer simple fixed rate plans. Check Out BKVE Plans |
|
100% Renewable
A plan that only uses renewable sources. |
Direct does not currently offer gimmick-free Full Renewable plans. | Ironhorse Power does not currently offer gimmick-free Full Renewable plans. |
3 Plans:
BKV Energy offers 3 Full Renewable plans with no gimmicks: |
| Provider / Type of Plan | DIRECT | IRONHORSE POWER | BKVE |
|---|---|---|---|
|
EV Charging
EV charging plans are gimmicky because while you're receiving lower cost or free energy at night to charge your vehicle, your kWh rate during the day is higher than average. 70% of your energy consumption occurs during the daytime, so your bill is higher even with those free hours. Learn More |
Direct does not have plans with a EV Charging currently. | Ironhorse Power does not have plans with a EV Charging currently. | No Gimmicks
BKV Energy does not offer gimmicky EV charging plans because most homeowners will end up spending more on electricity thanks to elevated daytime kWh rates, even with the free or reduced overnight prices. Check Out BKVE Plans |
|
Base Fee
Base fee plans are gimmicky because they add an extra charge to your bill regardless of how much energy you consume throughout the month. Learn More |
13 Plans:
Direct has 13 plans that use the Base Fee gimmick.
|
Ironhorse Power does not have plans with a Base Fee currently. |
No Gimmicks
BKV Energy plans don't include base fees because instead of adding an extra fee to your bill, we only charge for the energy you actually consume. Check Out BKVE Plans |
|
Bill Credit
Bill credit plans are gimmicky because they tease a reward when you use a specific amount of energy. When you don't hit the mark, your rates go up significantly making your bill much higher. Learn More |
2 Plans:
Direct has 2 plans that use the Bill Credit gimmick.
|
Ironhorse Power does not have plans with a Bill Credit currently. |
No Gimmicks
BKV Energy does not offer plans with bill credits because we prefer to offer a simple fixed rate instead. Most gimmicky bill credit plans come with higher kWh rates so you end up with a higher bill even with the credit applied. Check Out BKVE Plans |
|
Bullseye
Bullseye plans lead with a low average price, but higher prices are hidden in the EFL. That means if you use the wrong amount of energy, your bill can skyrocket. |
3 Plans:
Direct has 3 plans that use the Bullseye gimmick.
|
Ironhorse Power does not have plans with a Bullseye currently. |
No Gimmicks
BKV Energy does not offer gimmicky bullseye plans because we prefer to offer a simple fixed plan where your kWh rate remains steady at all usage levels. Check Out BKVE Plans |
|
Free Nights
Free nights plans are gimmicky because your daytime rate can be 5 to 10 cents higher per kWh compared to a simple fixed rate plan. This creates much higher energy bills during the summer in Texas. Learn More |
Direct does not have plans with a Free Nights currently. | Ironhorse Power does not have plans with a Free Nights currently. |
No Gimmicks
BKV Energy does not offer gimmicky free nights plans because most Texans end up spending more on electricity thanks to elevated daytime kWh rates, even with the free overnight prices. Check Out BKVE Plans |
|
Free Weekends
Free weekends plans are gimmicky because they increase your price per kWh during the week to make up for your free usage over the weekend. Plus, the window of time your energy is "free" might be shorter than you expect. Learn More |
1 Plans:
Direct has 1 plans that use the Free Weekends gimmick.
|
Ironhorse Power does not have plans with a Free Weekends currently. |
No Gimmicks
BKV Energy does not offer gimmicky free weekends plans because most Texans end up spending more on energy due to elevated weekday kWh rates, even with free weekends. Check Out BKVE Plans |
"There are a ton of ways that these electricity companies can trick people. BKV Energy was among the clearest, and easiest to digest. This is the type of company I want to do business with."
- M.K.
"Great customer service and look forward to being a long time customer. Saved over $200 a month transferring from Reliant."
- B.J.
"Great electric company. They are very fair and honest with their pricing. Most providers have tricky price structures that make it hard to know what your bill will be. But with BKV Energy you know exactly what you will get. Highly recommend!"
- N.T.
"Informative website, seamless sign-up, and excellent customer service. I'm thrilled we locked in such a good rate for an extended period of time. I'm looking forward to saving extra money this summer."
- E.F.
While Direct and Ironhorse Power offer estimated 2000 kWh plans for Houston for as much as 15.5¢ kWh, BKVE has 12, 24 and 36 month plans for as low as 14.5¢ kWh - and no gimmicks!
What better way to compare companies than a simple side-by-side dust up of Direct and Ironhorse Power. Direct is headquartered in Houston and Ironhorse Power’s central offices are in Dallas. Headed by CEO Badar Khan, Direct was founded in 1986. Ironhorse Power’s chief executive is Peter Buell, and the company was founded in the year 2021.
| Direct Energy | Ironhorse Power Services |
|---|---|
| 910 Louisiana, Houston, 77002 | 5340 Alpha Rd, Dallas, 75240 |
| CUSTOMERS: 4 million customers |
CUSTOMERS: an unreported number of customers |
| FOUNDED: 1986 |
FOUNDED: 2021 |
| CEO: Badar Khan |
CEO: Peter Buell |
| COVERAGE AREAS: Houston, Dallas, Fort Worth, Corpus Christi, and many more |
COVERAGE AREAS: Houston, Dallas, Fort Worth, Abilene, Corpus Christi, Laredo, McAllen, Midland, Odessa, San Angelo, Waco, and more |
| PUCT NUMBER: 10040 |
PUCT NUMBER: 10289 |
| COMPANY BIO: Direct Energy, lead by CEO Badar Khan, is one of North America's largest retail energy providers. The company has established itself as a leader in the energy sector with over 20 years of experience. The company is headquartered in Houston, Texas, and operates across various regions in the United States and Canada. Direct Energy's commitment to providing choice, simplicity, and innovation in energy, data, and technology distinguishes it from other providers. The company offers a range of energy-related services to both home and business customers, focusing on making energy more accessible and manageable. Direct Energy's approach includes offering simple solutions for customers to track, understand, and control their electricity and natural gas usage, empowering them with the insights needed to make more efficient and cost-effective decisions. In Texas, Direct Energy serves a broad customer base with diverse energy needs. The company's offerings include various plans designed to meet the specific requirements of its customers, ensuring they have access to tailored energy solutions. This customer-centric strategy, combined with Direct Energy's significant presence in the North American energy market, makes it a formidable player in the energy industry. Direct Energy customer service can be reached at 1-855-461-1926 or 910 Louisiana, Houston, TX 77002. Direct Energy's mission revolves around providing innovative and efficient energy solutions to its customers. By combining technology and customer insights, the company aims to deliver services that not only meet the energy needs of its customers but also contribute to more sustainable and responsible energy consumption practices. |
COMPANY BIO: IronHorse Power Services, a retail electric provider in Texas, aims to connect Texans to reliable and affordable power. The company was established on February 21, 2021, and operates as a Limited Liability Company (LLC). Business management includes Mr. Peter Buell, the Owner/Manager. IronHorse Power Services is headquartered at 5340 Alpha Road, Dallas, Texas 75240, and can be contacted at 866-316-1549 during their office hours, Monday to Friday, from 9 am to 5 pm CST. The ethos of IronHorse Power Services centers around providing a combination of reliability, affordability, and simplicity in their services. They pride themselves on being a transparent provider, ensuring customers have a clear understanding of their rates and contract terms. Their customer service approach emphasizes the importance of open communication, where customers can have their questions answered and stay well-informed. In terms of their energy plans, IronHorse Power Services offers a select range of electricity plans tailored to meet different needs without overwhelming customers with too many options. They cater to the five main Transmission and Delivery Utilities (TDUs) in Texas, with pricing for each plan varying slightly based on the specific delivery costs of these TDUs. Customers can choose a plan suitable for their TDU by entering their service address zip code on the IronHorse Power Services website. IronHorse Power Services' approach to electricity provision in Texas highlights a commitment to affordability and customer satisfaction, with an emphasis on simplicity and transparency. Their strategy of offering a streamlined selection of electricity plans aims to make the process of choosing an energy provider less confusing and more efficient for Texans. |