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Home | Find Power | Direct vs Champion

Direct Energy vs Champion Energy

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    Compare Plans for Your Zip Code

    Comparing Direct Energy vs Champion Energy Rates & Plans*

    As of 04/25/25, we’ve collected the full list of 23 currently available Direct Energy plans and Champion Energy plans and listed their rates, terms, and the type of gimmick or standard plan each falls into. These plans are based on an average monthly usage of 2,000 kWh, or what you might use for a typical residential home.

    BKV’s lowest rate plan is 14.6¢ per kWh for the Bluebonnet 13 plan – a 100% Renewable no-gimmicks plan.

    Compare that to the lowest rate plan from Direct Energy which is currently the base fee plan at 15.5¢ per kWh for a term of 12 months. This plan falls into the following categories: Base Fee (gimmick), Bill Credits (gimmick). And also check that against Champion Energy lowest rate plan, the base fee plan at 15.5¢ per kWh – a Base Fee (gimmick), Bill Credits (gimmick) type of plan. Gimmick plans may lead to prices not being what you expect in the long run.

    The average rate among all Direct Energy plans is currently 14.7¢ per kWh, including all term lengths available. The average rate among all Champion Energy plans is currently 15.5¢ per kWh, including all term lengths available.

    Check out the tables below to compare Direct Energy vs Champion Energy plans and rates for different standard electric contract terms:

    Read More Read Less

    Compare Direct Energy vs Champion Energy 12 – Month Rates & Plans

    Providers Plans Plan Term Plan Type(s) Est. Price Per kWh

    BKV Energy

    Bluebonnet 12 (EFL) 12 Months Simple Fixed Rate 14.3¢/kWh

    BKV Energy

    Bluebonnet Green 12 (EFL) 12 Months Full Renewable , Simple Fixed Rate 14.6¢/kWh
    Champion Energy Green Energy-12 (EFL) 12 Months Full Renewable , Simple Fixed Rate 15.3¢/kWh
    Direct Energy Direct Solar Unlimited 12 (EFL) 12 Months Base Fee (Gimmick Plan) , Bill Credit (Gimmick Plan) 16¢/kWh
    Direct Energy Live Brighter Lite 12 (EFL) 12 Months Bullseye (Gimmick Plan) 16.1¢/kWh
    Direct Energy Autopay Texas 12 (EFL) 12 Months Base Fee (Gimmick Plan) 16.5¢/kWh
    Direct Energy Live Brighter 12 Auto Pay (EFL) 12 Months Base Fee (Gimmick Plan) 18¢/kWh
    Direct Energy Live Brighter 12 (EFL) 12 Months Base Fee (Gimmick Plan) 21.9¢/kWh
    more less

    Compare Direct Energy vs Champion Energy 24 – Month Rates & Plans

    Providers Plans Plan Term Plan Type(s) Est. Price Per kWh

    BKV Energy

    Bluebonnet 24 (EFL) 24 Months Simple Fixed Rate 14.2¢/kWh

    BKV Energy

    Bluebonnet Green 24 (EFL) 24 Months Full Renewable , Simple Fixed Rate 14.4¢/kWh
    Champion Energy Green Energy-24 (EFL) 24 Months Full Renewable , Simple Fixed Rate 14.7¢/kWh
    Champion Energy Green Energy 24 (EFL) 24 Months Full Renewable , Simple Fixed Rate 14.7¢/kWh
    Direct Energy Direct Solar Unlimited 24 (EFL) 24 Months Base Fee (Gimmick Plan) , Bill Credit (Gimmick Plan) 15.5¢/kWh
    Direct Energy Live Brighter Lite 24 (EFL) 24 Months Bullseye (Gimmick Plan) 15.7¢/kWh
    Direct Energy Live Brighter 1K+ 24 (EFL) 24 Months Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) 15.9¢/kWh
    Direct Energy Autopay Texas 24 (EFL) 24 Months Base Fee (Gimmick Plan) 16.3¢/kWh
    Direct Energy Live Brighter 24 Auto Pay (EFL) 24 Months Base Fee (Gimmick Plan) 16.4¢/kWh
    Direct Energy Free Power Weekends 24 Auto Pay (EFL) 24 Months Base Fee (Gimmick Plan) , Free Weekends (Gimmick Plan) 18.1¢/kWh
    Direct Energy Autopay Texas 24 (EFL) 24 Months Simple Fixed Rate 20.5¢/kWh
    more less

    Compare Direct Energy vs Champion Energy 36 – Month Rates & Plans

    Providers Plans Plan Term Plan Type(s) Est. Price Per kWh

    BKV Energy

    Bluebonnet 36 (EFL) 36 Months Simple Fixed Rate 13.8¢/kWh

    BKV Energy

    Bluebonnet Green 36 (EFL) 36 Months Full Renewable , Simple Fixed Rate 14.1¢/kWh
    Direct Energy Autopay Texas 36 (EFL) 36 Months Base Fee (Gimmick Plan) 16¢/kWh
    more less

    *Rates and plans may vary, make sure to check the Direct Energy and Champion Energy websites for the latest information

    Compare Direct Energy & Champion Energy Rates, Plans & Marketing Tactics

    Are you a Texan looking to choose the best electricity provider for your home? We understand the importance of making an informed decision when it comes to your energy needs. In this article, we’ll compare two popular energy providers in Texas: Direct Energy and Champion Energy. However, before we delve into the details, let’s introduce you to BKV Energy (or BKVE for short), your honest and transparent alternative.

    Now, let’s compare Direct Energy and Champion Energy in various aspects:

    Comparing Direct & Champion’s Mission Statements

    • Direct Energy: Direct emphasizes providing innovative energy solutions and superior customer service to empower Texans with choices. They aim to create a sustainable energy future for all.
    • Champion Energy: Champion‘s mission is to power, protect, and simplify life. They focus on delivering electricity, security, and simplicity to their customers.

    Comparing Champion & Direct Company Profiles

    • Direct Energy: Founded in 1986, Direct’s corporate office is located in Houston. They serve around 2 million customers and are led by CEO Badar Khan.
    • Champion Energy: Established in 2005, Champion‘s corporate office is located in Houston. They serve approximately 2 million customers with Michael Sullivan as CEO.

    BKV Energy, while newer to the scene, serves all of Texas with a commitment to transparent pricing and clear terms. Learn more >

    In contrast, BKV Energy offers simple, no-gimmick plans, including Simple Fixed Rate, Solar Buyback, and 100% Renewable Energy plans.

    Compare Plan Pricing Between Champion & Direct

    Pricing in your actual area may differ, but for comparison sake we look at pricing in the Houston area:

    • One of Champion Energy‘s lower priced plans is the Champ Saver-24 plan, priced at 14.6¢ per kWh for a home using an average of 2,000 kWh per month.
    • One of Direct Energy‘s lower priced plans is the Direct Solar Unlimited 24 plan, priced at 15.5¢ per kWh for a home using 2,000 kWh per month on average. This is a Base Fee plan, another gimmick plan.

    In contrast, BKV Energy offers the Bluebonnet 13 plan, a simple (no gimmicks) plan priced at 14.6¢ cents per kWh based on an average of 2,000 kWh usage per month.

    Comparing Champion vs Direct’s Service Areas

    • Direct Energy serves larger cities like Houston, Dallas, Fort Worth, Corpus Christi, and many more.
    • Champion Energy covers cities including Houston, Dallas, Fort Worth, Midland, Corpus Christi, and many more.
    • BKV Energy stands out by serving these and over 156 cities all over Texas.

    In conclusion, while Direct Energy and Champion Energy are popular choices for electricity providers in Texas; they often use gimmick-laden plans that can end up costing you more in the long run. In contrast, BKV Energy strives to bring honesty and simplicity to the communities and people it serves, offering transparent pricing, clear terms, and no hidden fees or surprise charges. Make the right choice for your energy needs and choose BKV Energy for a fair and honest energy experience.

    Show More Show Less

    When electricity providers offer extremely low prices, there’s usually a catch…

    1

    Many providers offer plans that seem cheap when you enroll, but end up costing a lot more later on.

    2

    If you don’t consider changes in your home’s seasonal usage, you could end up paying more…much more.

    3

    A simple fixed rate plan is most often the safest bet. We can help you choose the right one!

    Choose the right plan for your home

    Learn What Marketing Tactics Direct and Champion Commonly Use in Their Plans

    Before you select an electricity plan, it’s important to understand more about how the different types of plans offered by providers like Direct and Champion work. First, you need to know how to identify a Gimmicky Plan.

    Standard electricity plans are those you can trust to offer just what they say, without tricks that mislead you about the ultimate price you’ll pay on your electrical bill. However, many providers use “Gimmicky” plans to grab your attention. The prices seem very cheap at first glance, but when you dive a bit deeper you may end up paying much more than you’d expect!

    Examples of standard plans include Simple Fixed Rate, Variable Rate, Solar Buyback, and 100% Renewable Energy plans – but only if they don’t come with certain gimmicks attached. Gimmicky plans typically include “Bullseye” Plans, plans with a Base Fee, EV Charging plans, plans that offer Bill Credits, and Free Nights or Free Weekends.

    Let’s see how Champion Energy and Direct Energy plans stack up, and what types each company offers currently…

    Standard “No Gimmicks” Plans

    The table below shows what types of “standard” plans – plans with no gimmicks – both Direct and Champion offer currently. Check back often, as we keep this data updated daily. You’ll note that BKVE only offers non-gimmick, standard plans to our customers. (Updated 04/25/25)
    Provider / Type of Plan DIRECT CHAMPION BKVE
    Simple Fixed Rate

    A Simple Fixed Rate plan is a fixed rate plan that has no other gimmicks associated with it (see Gimmick Plans below).

    21 Plans:
    Direct offers 21 Fixed Rate plans, but none of them are “simple” as they have either a base fee, bullseye, or bill credit gimmick attached.
    9 Plans:
    Champion offers 9 Simple Fixed Rate plans with no gimmicks:
    • Champ Saver 12
    • Champ Saver 24
    • Champ Saver-12
    • Champ Saver-24
    • Champ Silver 24
    • Champ Silver-24
    • Green Energy 24
    • Green Energy-12
    • Green Energy-24
    7 Plans:

    BKV Energy offers 7 Simple Fixed Rate plans with no gimmicks:

    • Bluebonnet 12
    • Bluebonnet 13
    • Bluebonnet 24
    • Bluebonnet 36
    • Bluebonnet Green 12
    • Bluebonnet Green 24
    • Bluebonnet Green 36
    100% Renewable

    A plan that only uses renewable sources.

    Direct does not currently offer gimmick-free Full Renewable plans. 3 Plans:
    Champion offers 3 Full Renewable plans with no gimmicks:
    • Green Energy 24
    • Green Energy-12
    • Green Energy-24
    3 Plans:

    BKV Energy offers 3 Full Renewable plans with no gimmicks:

    • Bluebonnet Green 12
    • Bluebonnet Green 24
    • Bluebonnet Green 36
    Solar Buyback

    When the electricity company credits you for the excess energy your solar panels generate.

    Direct does not currently offer Solar Buyback plans. 4 Plans:
    Champion offers 4 Solar Buyback plans with no gimmicks:
    • Champ Saver-12
    • Champ Saver-24
    • Champ Silver-24
    • Green Energy-24

    BKV Energy may be offering Solar Buyback plans in the future – if it’s best for our customers!

    Check Out BKVE Plans
    Variable Rate

    The price you pay per kilowatt-hour for electricity may be determined by the market or other factors considered by the retail energy supplier. Since the market cost of electricity changes frequently, your rates could too.

    Direct does not currently offer Variable Rate plans. Champion does not currently offer Variable Rate plans.

    BKV Energy doesn’t offer Variable Rate plans because changing market conditions can lead to extremely volatile energy bills. To help you save, we only offer simple fixed rate plans.

    Check Out BKVE Plans
    more less

    Gimmick Plans

    The table below shows what types of “gimmick” plans both Direct and Champion offer currently. Click on “Learn More” under each type to educate yourself so you can make a better choice in electricity provider. At BKVE, we don’t offer any plans with gimmicks so you know what you’re getting the day you sign up! (Updated 04/25/25)
    Provider / Type of Plan DIRECT CHAMPION BKVE
    Free Nights

    Free nights plans are gimmicky because your daytime rate can be 5 to 10 cents higher per kWh compared to a simple fixed rate plan. This creates much higher energy bills during the summer in Texas.

    Learn More
    Direct does not have plans with a Free Nights currently. Champion does not have plans with a Free Nights currently. No Gimmicks

    BKV Energy does not offer gimmicky free nights plans because most Texans end up spending more on electricity thanks to elevated daytime kWh rates, even with the free overnight prices.

    Check Out BKVE Plans
    Bullseye

    Bullseye plans lead with a low average price, but higher prices are hidden in the EFL. That means if you use the wrong amount of energy, your bill can skyrocket.

    3 Plans:
    Direct has 3 plans that use the Bullseye gimmick.
    • Live Brighter 1K+ 24
    • Live Brighter Lite 12
    • Live Brighter Lite 24
    Champion does not have plans with a Bullseye currently. No Gimmicks

    BKV Energy does not offer gimmicky bullseye plans because we prefer to offer a simple fixed plan where your kWh rate remains steady at all usage levels.

    Check Out BKVE Plans
    Base Fee

    Base fee plans are gimmicky because they add an extra charge to your bill regardless of how much energy you consume throughout the month.

    Learn More
    13 Plans:
    Direct has 13 plans that use the Base Fee gimmick.
    • Autopay Texas 12
    • Autopay Texas 18
    • Autopay Texas 24
    • Autopay Texas 36
    • Bright Choice
    • Direct Solar Unlimited 12
    • Direct Solar Unlimited 24
    • Free Power Weekends 24 Auto Pay
    • Live Brighter 12
    • Live Brighter 12 Auto Pay
    • Live Brighter 1K+ 24
    • Live Brighter 24 Auto Pay
    • Power Balance 12
    Champion does not have plans with a Base Fee currently. No Gimmicks

    BKV Energy plans don’t include base fees because instead of adding an extra fee to your bill, we only charge for the energy you actually consume.

    Check Out BKVE Plans
    Free Weekends

    Free weekends plans are gimmicky because they increase your price per kWh during the week to make up for your free usage over the weekend. Plus, the window of time your energy is “free” might be shorter than you expect.

    Learn More
    1 Plans:
    Direct has 1 plans that use the Free Weekends gimmick.
    • Free Power Weekends 24 Auto Pay
    Champion does not have plans with a Free Weekends currently. No Gimmicks

    BKV Energy does not offer gimmicky free weekends plans because most Texans end up spending more on energy due to elevated weekday kWh rates, even with free weekends.

    Check Out BKVE Plans
    Bill Credit

    Bill credit plans are gimmicky because they tease a reward when you use a specific amount of energy. When you don’t hit the mark, your rates go up significantly making your bill much higher.

    Learn More
    2 Plans:
    Direct has 2 plans that use the Bill Credit gimmick.
    • Direct Solar Unlimited 12
    • Direct Solar Unlimited 24
    Champion does not have plans with a Bill Credit currently. No Gimmicks

    BKV Energy does not offer plans with bill credits because we prefer to offer a simple fixed rate instead. Most gimmicky bill credit plans come with higher kWh rates so you end up with a higher bill even with the credit applied.

    Check Out BKVE Plans
    EV Charging

    EV charging plans are gimmicky because while you’re receiving lower cost or free energy at night to charge your vehicle, your kWh rate during the day is higher than average. 70% of your energy consumption occurs during the daytime, so your bill is higher even with those free hours.

    Learn More
    Direct does not have plans with a EV Charging currently. Champion does not have plans with a EV Charging currently. No Gimmicks

    BKV Energy does not offer gimmicky EV charging plans because most homeowners will end up spending more on electricity thanks to elevated daytime kWh rates, even with the free or reduced overnight prices.

    Check Out BKVE Plans
    more less

    BKV Energy Testimonials

    “There are a ton of ways that these electricity companies can trick people. BKV Energy was among the clearest, and easiest to digest. This is the type of company I want to do business with.”

    – M.K.

    “Great customer service and look forward to being a long time customer. Saved over $200 a month transferring from Reliant.”

    – B.J.

    “Great electric company. They are very fair and honest with their pricing. Most providers have tricky price structures that make it hard to know what your bill will be. But with BKV Energy you know exactly what you will get. Highly recommend!”

    – N.T.

    “Informative website, seamless sign-up, and excellent customer service. I’m thrilled we locked in such a good rate for an extended period of time. I’m looking forward to saving extra money this summer.”

    – E.F.

    Compare Direct Energy & Champion Energy Plans to BKV Energy Residential Plans

    While Direct and Champion offer estimated 2000 kWh plans for Houston for as much as 14.6¢ kWh, BKVE has 12, 24 and 36 month plans for as low as 13.8¢ kWh – and no gimmicks!

    show more show less
    Bluebonnet 36
    13.8¢
    Per kWh
    *based on 2000 kWh
    36 Month

    Starting at 29% Renewable energy.

    • Fair pricing under one simple fixed-rate plan.
    • Straightforward energy with less fine print and no gimmicks.
    • No early cancellation fee in the first 30 days.
    More Info
    Select
    Bluebonnet 36
    Average Price ?
    500 1000 2000
    14.5¢ 14.0¢ 13.8¢
    Early Termination

    $20 per remaining month

    TDSP Charges ?

    $4.39 + 4.338¢ / kWh

    Documents

    EFL TOS YRAC

    Less Info
    Select
    Bluebonnet Green 36
    14.1¢
    Per kWh
    *based on 2000 kWh
    36 Month
    Green

    100% Renewable energy.

    • Fair pricing under one simple fixed-rate plan.
    • Straightforward energy with less fine print and no gimmicks.
    • No early cancellation fee in the first 30 days.
    More Info
    Select
    Bluebonnet Green 36
    Average Price ?
    500 1000 2000
    14.8¢ 14.3¢ 14.1¢
    Early Termination

    $20 per remaining month

    TDSP Charges ?

    $4.39 + 4.338¢ / kWh

    Documents

    EFL TOS YRAC

    Less Info
    Select
    Bluebonnet 24
    14.2¢
    Per kWh
    *based on 2000 kWh
    24 Month

    Starting at 29% Renewable energy.

    • Fair pricing under one simple fixed-rate plan.
    • Straightforward energy with less fine print and no gimmicks.
    • No early cancellation fee in the first 30 days.
    More Info
    Select
    Bluebonnet 24
    Average Price ?
    500 1000 2000
    14.8¢ 14.4¢ 14.2¢
    Early Termination

    $20 per remaining month

    TDSP Charges ?

    $4.39 + 4.338¢ / kWh

    Documents

    EFL TOS YRAC

    Less Info
    Select
    Bluebonnet 13
    14.2¢
    Per kWh
    *based on 2000 kWh
    13 Month

    Starting at 29% Renewable energy.

    • Fair pricing under one simple fixed-rate plan.
    • Straightforward energy with less fine print and no gimmicks.
    • No early cancellation fee in the first 30 days.
    More Info
    Select
    Bluebonnet 13
    Average Price ?
    500 1000 2000
    14.9¢ 14.5¢ 14.2¢
    Early Termination

    $20 per remaining month

    TDSP Charges ?

    $4.39 + 4.338¢ / kWh

    Documents

    EFL TOS YRAC

    Less Info
    Select
    Bluebonnet 12
    14.3¢
    Per kWh
    *based on 2000 kWh
    12 Month

    Starting at 29% Renewable energy.

    • Fair pricing under one simple fixed-rate plan.
    • Straightforward energy with less fine print and no gimmicks.
    • No early cancellation fee in the first 30 days.
    More Info
    Select
    Bluebonnet 12
    Average Price ?
    500 1000 2000
    15.0¢ 14.5¢ 14.3¢
    Early Termination

    $20 per remaining month

    TDSP Charges ?

    $4.39 + 4.338¢ / kWh

    Documents

    EFL TOS YRAC

    Less Info
    Select
    Bluebonnet Green 24
    14.4¢
    Per kWh
    *based on 2000 kWh
    24 Month
    Green

    100% Renewable energy.

    • Fair pricing under one simple fixed-rate plan.
    • Straightforward energy with less fine print and no gimmicks.
    • No early cancellation fee in the first 30 days.
    More Info
    Select
    Bluebonnet Green 24
    Average Price ?
    500 1000 2000
    15.1¢ 14.7¢ 14.4¢
    Early Termination

    $20 per remaining month

    TDSP Charges ?

    $4.39 + 4.338¢ / kWh

    Documents

    EFL TOS YRAC

    Less Info
    Select
    Bluebonnet Green 12
    14.6¢
    Per kWh
    *based on 2000 kWh
    12 Month
    Green

    100% Renewable energy.

    • Fair pricing under one simple fixed-rate plan.
    • Straightforward energy with less fine print and no gimmicks.
    • No early cancellation fee in the first 30 days.
    More Info
    Select
    Bluebonnet Green 12
    Average Price ?
    500 1000 2000
    15.3¢ 14.8¢ 14.6¢
    Early Termination

    $20 per remaining month

    TDSP Charges ?

    $4.39 + 4.338¢ / kWh

    Documents

    EFL TOS YRAC

    Less Info
    Select
    « »

    Company Comparison: Direct & Champion

    What better way to compare companies than a simple side-by-side dust up of Direct and Champion. Direct is headquartered in Houston and Champion’s central offices are in Houston. Direct has about 4 million customers, with Champion at around 2 million customers. Headed by CEO Badar Khan, Direct was founded in 1986. Champion’s chief executive is Michael Sullivan, and the company was founded in the year 2005.

    Champion Energy Direct Energy
    1500 Rankin Road, Suite 200, Houston, 77073 910 Louisiana, Houston, 77002
    CUSTOMERS:
    2 million customers
    CUSTOMERS:
    4 million customers
    FOUNDED:
    2005
    FOUNDED:
    1986
    CEO:
    Michael Sullivan
    CEO:
    Badar Khan
    COVERAGE AREAS:
    Houston, Dallas, Fort Worth, Midland, Corpus Christi, and many more
    COVERAGE AREAS:
    Houston, Dallas, Fort Worth, Corpus Christi, and many more
    PUCT NUMBER:
    10098
    PUCT NUMBER:
    10040
    COMPANY BIO:

    Champion Energy Services, renowned for being the fastest-growing retail electric provider in the nation and the largest never affiliated with a utility, was founded to offer competitive electricity rates and exceptional customer care. The company is headquartered in Houston, Texas, and serves as a retail subsidiary of Calpine, America’s largest generator of electricity from natural gas and geothermal resources. Champion Energy is known for its focus on customer interests, offering competitive prices, straightforward billing, and round-the-clock customer care. They currently serve residential, governmental, commercial, and industrial customers in deregulated electric energy markets across various states, including Texas.

    In Texas, Champion Energy provides customized electricity plans and highly responsive energy advisors, targeting commercial, industrial, and public sector customers. The company is appreciated for its commitment to creating greater value for customers, balancing power supply with sales to minimize significant risks, and operating with a focus on sustainable and responsible power generation.

    Their customer service can be reached at 877.653.5090. For more information, you can visit their website at https://www.championenergyservices.com/About​​​​​​.

    COMPANY BIO:

    Direct Energy, lead by CEO Badar Khan, is one of North America’s largest retail energy providers. The company has established itself as a leader in the energy sector with over 20 years of experience. The company is headquartered in Houston, Texas, and operates across various regions in the United States and Canada. Direct Energy’s commitment to providing choice, simplicity, and innovation in energy, data, and technology distinguishes it from other providers.

    The company offers a range of energy-related services to both home and business customers, focusing on making energy more accessible and manageable. Direct Energy’s approach includes offering simple solutions for customers to track, understand, and control their electricity and natural gas usage, empowering them with the insights needed to make more efficient and cost-effective decisions.

    In Texas, Direct Energy serves a broad customer base with diverse energy needs. The company’s offerings include various plans designed to meet the specific requirements of its customers, ensuring they have access to tailored energy solutions. This customer-centric strategy, combined with Direct Energy’s significant presence in the North American energy market, makes it a formidable player in the energy industry. Direct Energy customer service can be reached at 1-855-461-1926 or 910 Louisiana, Houston, TX 77002.

    Direct Energy’s mission revolves around providing innovative and efficient energy solutions to its customers. By combining technology and customer insights, the company aims to deliver services that not only meet the energy needs of its customers but also contribute to more sustainable and responsible energy consumption practices.

    Compare More Power Companies in Texas

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    Champion Compared to Other Providers

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