As of 04/25/25, we’ve collected the full list of 25 currently available TXU Energy plans and 28 Reliant Energy plans and listed their rates, terms, and the type of gimmick or standard plan each falls into. These plans are based on an average monthly usage of 2,000 kWh, or what you might use for a typical residential home.
BKV’s lowest rate plan is 14.6¢ per kWh for the Bluebonnet 13 plan – a 100% Renewable no-gimmicks plan.
Compare that to the lowest rate plan from TXU Energy which is currently the base fee plan at 16.3¢ per kWh for a term of 12 months. This plan falls into the following categories: Base Fee (gimmick), Bill Credits (gimmick). And also check that against Reliant Energy lowest rate plan, the base fee plan at 16.3¢ per kWh – a Base Fee (gimmick), Bill Credits (gimmick) type of plan. Gimmick plans may lead to prices not being what you expect in the long run.
The average rate among all TXU Energy plans is currently 14.7¢ per kWh, including all term lengths available. The average rate among all Reliant Energy plans is currently 16.3¢ per kWh, including all term lengths available.
Check out the tables below to compare TXU Energy vs Reliant Energy plans and rates for different standard electric contract terms:
| Providers | Plans | Plan Term | Plan Type(s) | Est. Price Per kWh |
|---|---|---|---|---|
BKV Energy |
Bluebonnet 12 (EFL) | 12 Months | Simple Fixed Rate | 14.3¢/kWh |
BKV Energy |
Bluebonnet Green 12 (EFL) | 12 Months | Full Renewable , Simple Fixed Rate | 14.6¢/kWh |
| Reliant Energy | Reliant Power On 12 Plan (EFL) | 12 Months | Base Fee (Gimmick Plan) | 15.9¢/kWh |
| TXU Energy | Simple Value 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) | 15.9¢/kWh |
| Reliant Energy | Basic Power 12 (EFL) | 12 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 16.9¢/kWh |
| Reliant Energy | Reliant Basic Power 12 plan (EFL) | 12 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 16.9¢/kWh |
| Reliant Energy | Reliant Basic Power 12 (EFL) | 12 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 16.9¢/kWh |
| Reliant Energy | Reliant Rockets plan (EFL) | 12 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 17.5¢/kWh |
| TXU Energy | Simple Rate 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) | 17.5¢/kWh |
| TXU Energy | TXU Energy Simple Rate 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) | 17.5¢/kWh |
| Reliant Energy | Reliant Secure Advantage 12 plan (EFL) | 12 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 17.9¢/kWh |
| TXU Energy | Solar Buyback Match 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) | 18.3¢/kWh |
| TXU Energy | Free Nights & Solar Days 12 (8 pm) (EFL) | 12 Months | Base Fee (Gimmick Plan) , Free Nights (Gimmick Plan) | 18.4¢/kWh |
| TXU Energy | Live Your Free 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) | 18.5¢/kWh |
| TXU Energy | Texas Choice 12 (EFL) | 12 Months | Base Fee (Gimmick Plan) | 18.5¢/kWh |
| Reliant Energy | Reliant Truly Free Weekends 100% Solar 12 (EFL) | 12 Months | Free Weekends (Gimmick Plan) | 18.9¢/kWh |
| Reliant Energy | Reliant Truly Free Nights 100% Solar 12 (EFL) | 12 Months | Free Nights (Gimmick Plan) | 18.9¢/kWh |
| Reliant Energy | Reliant Truly Free Nights 100% Solar 12 plan (EFL) | 12 Months | Free Nights (Gimmick Plan) | 18.9¢/kWh |
| Reliant Energy | Reliant Truly Free Weekends 100% Solar 12 plan (EFL) | 12 Months | Free Weekends (Gimmick Plan) | 18.9¢/kWh |
| Reliant Energy | Reliant Power On 12 plan (EFL) | 12 Months | Simple Fixed Rate | 19.9¢/kWh |
| Reliant Energy | Reliant 100% Solar 12 plan (EFL) | 12 Months | Base Fee (Gimmick Plan) | 20.5¢/kWh |
| Providers | Plans | Plan Term | Plan Type(s) | Est. Price Per kWh |
|---|---|---|---|---|
BKV Energy |
Bluebonnet 24 (EFL) | 24 Months | Simple Fixed Rate | 14.2¢/kWh |
BKV Energy |
Bluebonnet Green 24 (EFL) | 24 Months | Full Renewable , Simple Fixed Rate | 14.4¢/kWh |
| Reliant Energy | Basic Power 24 (EFL) | 24 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 16.5¢/kWh |
| Reliant Energy | Reliant Basic Power 24 (EFL) | 24 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 16.5¢/kWh |
| Reliant Energy | Power On 24 plan (EFL) | 24 Months | Base Fee (Gimmick Plan) | 16.9¢/kWh |
| Reliant Energy | Reliant Basic Power 24 plan (EFL) | 24 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 16.9¢/kWh |
| Reliant Energy | Reliant Power On 24 plan (EFL) | 24 Months | Base Fee (Gimmick Plan) | 16.9¢/kWh |
| Reliant Energy | Reliant Power On 24 (EFL) | 24 Months | Base Fee (Gimmick Plan) | 16.9¢/kWh |
| Reliant Energy | Reliant Secure Advantage 24 plan (EFL) | 24 Months | Bullseye (Gimmick Plan) , Base Fee (Gimmick Plan) | 16.9¢/kWh |
| Reliant Energy | Reliant Flextra Credits 24 plan (EFL) | 24 Months | Bill Credit (Gimmick Plan) | 18.9¢/kWh |
| TXU Energy | Free Nights & Solar Days 24 (8 pm) (EFL) | 24 Months | Base Fee (Gimmick Plan) , Free Nights (Gimmick Plan) | 18.9¢/kWh |
| Reliant Energy | Reliant Secure 24 plan with Rapid Rewards (EFL) | 24 Months | Simple Fixed Rate | 19.5¢/kWh |
| TXU Energy | Live Your Free 24 (EFL) | 24 Months | Base Fee (Gimmick Plan) | 19.5¢/kWh |
| TXU Energy | Texas Choice 24 (EFL) | 24 Months | Base Fee (Gimmick Plan) | 19.5¢/kWh |
| Reliant Energy | Reliant Power on 24 (EFL) | 24 Months | Simple Fixed Rate | 19.8¢/kWh |
| Providers | Plans | Plan Term | Plan Type(s) | Est. Price Per kWh |
|---|---|---|---|---|
BKV Energy |
Bluebonnet 36 (EFL) | 36 Months | Simple Fixed Rate | 13.8¢/kWh |
BKV Energy |
Bluebonnet Green 36 (EFL) | 36 Months | Full Renewable , Simple Fixed Rate | 14.1¢/kWh |
| Reliant Energy | Reliant Power on 36 Plan (EFL) | 36 Months | Base Fee (Gimmick Plan) | 15¢/kWh |
| TXU Energy | Solar Buyback Match 36 (EFL) | 36 Months | Base Fee (Gimmick Plan) | 17.6¢/kWh |
| Reliant Energy | Reliant Power on 36 (EFL) | 36 Months | Simple Fixed Rate | 19.7¢/kWh |
*Rates and plans may vary, make sure to check the TXU Energy and Reliant Energy websites for the latest information
Are you a Texan looking to choose the best electricity provider for your home? We understand the importance of making an informed decision when it comes to your energy needs. In this article, we’ll compare two popular energy providers in Texas: TXU Energy and Reliant Energy. However, before we delve into the details, let’s introduce you to BKV Energy (or BKVE for short), your honest and transparent alternative.
Now, let’s compare TXU Energy and Reliant Energy in various aspects:
BKV Energy, while newer to the scene, serves all of Texas with a commitment to transparent pricing and clear terms. Learn more >
Both TXU and Reliant Energy offer a variety of plans, some of which employ gimmicks to entice customers. These gimmicks can sometimes end up costing you more in the long run due to hidden fees and seasonal pricing changes.
In contrast, BKV Energy offers simple, no-gimmick plans, including Simple Fixed Rate, Solar Buyback, and 100% Renewable Energy plans.
Pricing in your actual area may differ, but for comparison sake we look at pricing in the Houston area:
In contrast, BKV Energy offers the Bluebonnet 13 plan, a simple (no gimmicks) plan priced at 14.6¢ cents per kWh based on an average of 2,000 kWh usage per month.
In conclusion, while TXU Energy and Reliant Energy are popular choices for electricity providers in Texas; they often use gimmick-laden plans that can end up costing you more in the long run. In contrast, BKV Energy strives to bring honesty and simplicity to the communities and people it serves, offering transparent pricing, clear terms, and no hidden fees or surprise charges. Make the right choice for your energy needs and choose BKV Energy for a fair and honest energy experience.
Many providers offer plans that seem cheap when you enroll, but end up costing a lot more later on.
If you don’t consider changes in your home’s seasonal usage, you could end up paying more…much more.
A simple fixed rate plan is most often the safest bet. We can help you choose the right one!
Before you select an electricity plan, it’s important to understand more about how the different types of plans offered by providers like TXU and Reliant work. First, you need to know how to identify a Gimmicky Plan.
Standard electricity plans are those you can trust to offer just what they say, without tricks that mislead you about the ultimate price you’ll pay on your electrical bill. However, many providers use “Gimmicky” plans to grab your attention. The prices seem very cheap at first glance, but when you dive a bit deeper you may end up paying much more than you’d expect!
Examples of standard plans include Simple Fixed Rate, Variable Rate, Solar Buyback, and 100% Renewable Energy plans – but only if they don’t come with certain gimmicks attached. Gimmicky plans typically include “Bullseye” Plans, plans with a Base Fee, EV Charging plans, plans that offer Bill Credits, and Free Nights or Free Weekends.
Let’s see how Reliant Energy and TXU Energy plans stack up, and what types each company offers currently…
| Provider / Type of Plan | TXU | RELIANT | BKVE |
|---|---|---|---|
| Simple Fixed Rate
A Simple Fixed Rate plan is a fixed rate plan that has no other gimmicks associated with it (see Gimmick Plans below). |
11 Plans:
TXU offers 11 Fixed Rate plans, but none of them are “simple” as they have either a base fee gimmick attached.
|
18 Plans:
Reliant offers 18 Fixed Rate plans, but none of them are “simple” as they have either a base fee or bullseye gimmick attached.
|
7 Plans:
BKV Energy offers 7 Simple Fixed Rate plans with no gimmicks: |
|
100% Renewable
A plan that only uses renewable sources. |
TXU does not currently offer gimmick-free Full Renewable plans. | Reliant does not currently offer gimmick-free Full Renewable plans. |
3 Plans:
BKV Energy offers 3 Full Renewable plans with no gimmicks: |
|
Solar Buyback
When the electricity company credits you for the excess energy your solar panels generate. |
TXU does not currently offer Solar Buyback plans. | Reliant does not currently offer Solar Buyback plans. |
BKV Energy may be offering Solar Buyback plans in the future – if it’s best for our customers! Check Out BKVE Plans |
|
Variable Rate
The price you pay per kilowatt-hour for electricity may be determined by the market or other factors considered by the retail energy supplier. Since the market cost of electricity changes frequently, your rates could too. |
TXU does not currently offer Variable Rate plans. | Reliant does not currently offer Variable Rate plans. |
BKV Energy doesn’t offer Variable Rate plans because changing market conditions can lead to extremely volatile energy bills. To help you save, we only offer simple fixed rate plans. Check Out BKVE Plans |
| Provider / Type of Plan | TXU | RELIANT | BKVE |
|---|---|---|---|
|
Free Nights
Free nights plans are gimmicky because your daytime rate can be 5 to 10 cents higher per kWh compared to a simple fixed rate plan. This creates much higher energy bills during the summer in Texas. Learn More |
2 Plans:
TXU has 2 plans that use the Free Nights gimmick.
|
2 Plans:
Reliant has 2 plans that use the Free Nights gimmick.
|
No Gimmicks
BKV Energy does not offer gimmicky free nights plans because most Texans end up spending more on electricity thanks to elevated daytime kWh rates, even with the free overnight prices. Check Out BKVE Plans |
|
Bullseye
Bullseye plans lead with a low average price, but higher prices are hidden in the EFL. That means if you use the wrong amount of energy, your bill can skyrocket. |
TXU does not have plans with a Bullseye currently. | 9 Plans:
Reliant has 9 plans that use the Bullseye gimmick.
|
No Gimmicks
BKV Energy does not offer gimmicky bullseye plans because we prefer to offer a simple fixed plan where your kWh rate remains steady at all usage levels. Check Out BKVE Plans |
|
Base Fee
Base fee plans are gimmicky because they add an extra charge to your bill regardless of how much energy you consume throughout the month. Learn More |
13 Plans:
TXU has 13 plans that use the Base Fee gimmick.
|
15 Plans:
Reliant has 15 plans that use the Base Fee gimmick.
|
No Gimmicks
BKV Energy plans don’t include base fees because instead of adding an extra fee to your bill, we only charge for the energy you actually consume. Check Out BKVE Plans |
|
Free Weekends
Free weekends plans are gimmicky because they increase your price per kWh during the week to make up for your free usage over the weekend. Plus, the window of time your energy is “free” might be shorter than you expect. Learn More |
TXU does not have plans with a Free Weekends currently. | 2 Plans:
Reliant has 2 plans that use the Free Weekends gimmick.
|
No Gimmicks
BKV Energy does not offer gimmicky free weekends plans because most Texans end up spending more on energy due to elevated weekday kWh rates, even with free weekends. Check Out BKVE Plans |
|
Bill Credit
Bill credit plans are gimmicky because they tease a reward when you use a specific amount of energy. When you don’t hit the mark, your rates go up significantly making your bill much higher. Learn More |
TXU does not have plans with a Bill Credit currently. | 1 Plans:
Reliant has 1 plans that use the Bill Credit gimmick.
|
No Gimmicks
BKV Energy does not offer plans with bill credits because we prefer to offer a simple fixed rate instead. Most gimmicky bill credit plans come with higher kWh rates so you end up with a higher bill even with the credit applied. Check Out BKVE Plans |
|
EV Charging
EV charging plans are gimmicky because while you’re receiving lower cost or free energy at night to charge your vehicle, your kWh rate during the day is higher than average. 70% of your energy consumption occurs during the daytime, so your bill is higher even with those free hours. Learn More |
TXU does not have plans with a EV Charging currently. | Reliant does not have plans with a EV Charging currently. | No Gimmicks
BKV Energy does not offer gimmicky EV charging plans because most homeowners will end up spending more on electricity thanks to elevated daytime kWh rates, even with the free or reduced overnight prices. Check Out BKVE Plans |
“There are a ton of ways that these electricity companies can trick people. BKV Energy was among the clearest, and easiest to digest. This is the type of company I want to do business with.”
– M.K.
“Great customer service and look forward to being a long time customer. Saved over $200 a month transferring from Reliant.”
– B.J.
“Great electric company. They are very fair and honest with their pricing. Most providers have tricky price structures that make it hard to know what your bill will be. But with BKV Energy you know exactly what you will get. Highly recommend!”
– N.T.
“Informative website, seamless sign-up, and excellent customer service. I’m thrilled we locked in such a good rate for an extended period of time. I’m looking forward to saving extra money this summer.”
– E.F.
While TXU and Reliant offer estimated 2000 kWh plans for Houston for as much as 15.9¢ kWh, BKVE has 12, 24 and 36 month plans for as low as 13.8¢ kWh – and no gimmicks!
What better way to compare companies than a simple side-by-side dust up of TXU and Reliant. TXU is headquartered in Irving and Reliant’s central offices are in Houston. TXU has about 1.7 million customers, with Reliant at around 1.5 million customers. Headed by CEO Scott A. Hudson, TXU was founded in 2002. Reliant’s chief executive is Elizabeth Killinger, and the company was founded in the year 2000.
| Reliant Energy | TXU Energy |
|---|---|
| 6100 West Fuqua St, Houston, 77085 | 6555 Sierra Drive, Irving, 75039 |
| CUSTOMERS: 1.5 million customers |
CUSTOMERS: 1.7 million customers |
| FOUNDED: 2000 |
FOUNDED: 2002 |
| CEO: Elizabeth Killinger |
CEO: Scott A. Hudson |
| COVERAGE AREAS: Houston, Dallas, Fort Worth, Arlington, Katy, Corpus Christi, Spring, Plano, Irving, Laredo, and more |
COVERAGE AREAS: Houston, Dallas, Austin, Fort Worth, Arlington, Corpus Christi, Plano, Irving, Laredo, Garland and many more |
| PUCT NUMBER: 10007 |
PUCT NUMBER: 10004 |
| COMPANY BIO: Reliant Energy, established in 2000 and a subsidiary of NRG Energy, is a significant electricity provider in Texas. Guided by CEO Elizabeth Killinger, the company is headquartered at 6100 West Fuqua Street in Houston, Texas, serves over 1.5 million Texans, providing over 23 million megawatts of power annually to both residential and business customers. This robust customer base and extensive power supply highlight Reliant’s scale and reach within the Texas energy market. The company’s customer service is a key component of its operations, offering support to its clientele through various channels. Reliant Energy can be reached at their corporate phone number, 713-537-3000, and offers dedicated customer support at 1-866-222-7100. Reliant Energy’s commitment to Texas is evident in its service offerings and community engagement. The company takes pride in powering residences and businesses across the state, delivering award-winning customer service and support 24/7. As the largest commercial and industrial retail electricity provider in Texas, Reliant offers competitive pricing and innovative power solutions. In terms of energy plans, Reliant Energy offers a diverse range of options to cater to different customer needs. These include fixed-rate, variable-rate, and prepaid electricity plans, as well as plans with free nights and weekends, catering to both residential and commercial properties. Reliant is also known for its green energy initiatives. All of their electricity plans in Texas include some portion of energy from renewable sources. The company offers green energy plans sourced from local solar farms in Texas, and customers can opt into the Make It Solar program, where Reliant offsets energy usage by purchasing solar renewable energy certificates. Reliant Energy serves deregulated communities across Texas, covering a wide geographic area. This includes utility service areas such as AEP Texas Central, AEP Texas North, CenterPoint Energy, Oncor Electric Delivery, and Texas-New Mexico Power. These areas encompass major cities like Harlingen, Laredo, Corpus Christi, San Angelo, Abilene, Houston, Dallas, Fort Worth, and many parts of the state. In summary, Reliant Energy stands out as a key electricity provider in Texas, known for its comprehensive range of energy plans, commitment to renewable energy, and extensive community involvement. Their dedication to providing reliable power solutions and exemplary customer service positions them as a trusted energy partner for Texas residents and businesses. |
COMPANY BIO: TXU Energy, with roots dating back to 1882 as the Dallas Electric Lighting Company, has a rich history in powering North Texas. It has been a witness and contributor to major milestones in the region, from the introduction of porch lights to air conditioning and electric cars. Today, TXU Energy is the state’s leading retail electric provider since the opening of the Texas competitive electricity market in 2002. The company’s commitment to its heritage is evident in its continuous efforts to improve communities and maintain a customer-centric approach. The corporate office of TXU Energy is located at 6555 Sierra Drive, Irving, TX 75039. This strategic location facilitates the management of their widespread operations and customer service within Texas. Customers can contact TXU Energy for support and inquiries at 800-818-6132. TXU Energy’s executive leadership team comprises individuals with significant experience in the energy sector. Scott A. Hudson serves as the President, leading the company in providing innovative energy solutions and exceptional customer service. The mission statement of TXU Energy emphasizes their long-standing history of doing right by their customers, focusing on straightforward electricity plans with transparent pricing. The company’s responsibility extends beyond providing basic services, showcasing a deep commitment to customer satisfaction and community engagement. TXU Energy offers a variety of electricity plans tailored to different needs. These include options for automatic discounts, seasonal savings, free energy during specific periods, and renewable energy choices. Electric vehicle owners can benefit from plans offering 100% free EV charging at specific times. Solar and renewable energy plans are available, with or without solar panels, underlining TXU Energy’s commitment to sustainable energy solutions. Other offerings include monthly rewards, business plans with price-protected rates, and flexible plans for apartment living. All their term plans come with a Price Protect Promise, ensuring customers are shielded from fluctuating energy rates and unpredictable weather conditions. Additionally, the TXU Energy app provides a convenient way for customers to manage their electricity usage and bills. In summary, TXU Energy stands as a significant player in Texas’s electricity market, with a history spanning over a century. Its leadership team’s expertise, combined with a wide array of electricity plans and a commitment to customer satisfaction and community improvement, positions TXU Energy as a reliable and forward-thinking energy provider in the state. |